Demassification

Demassification

In my previous blogs, I talked a lot about mass communication, however, I never mentioned demassification. Demassification is when something goes from being popular and reaching a mass audience too not being popular and reach a niche audience. A niche audience is a fraction of a mass audience.

How radio has gone through the process of demassification

A good example of demassification is radio. Radio used to be a very popular source of mass communication in the 60's they attempted to reach out to everyone on radio stations, families, adults, teens, etc. However, that is not the case anymore, when television was invented it soon too radios place. After this the radio started to reach out to a niche audience, some radio stations only played classical music and some only play pop. This caused the radio to demassify. An important thing to note when looking for demassification in the modern world is that demassification is not losing the audience but reacting to losing the audience.