Skip to main content

Steps to Mass Communication

Steps to Mass Communication

In my last blog, I talked about mass communication, what it was and how it affected you. In this blog, I will explain the 5 steps that it takes to form mass communication. All of which we talked about in journalism class.

Step 1: The Stimulus

The stimulus is where it all starts. A person starts off with an idea, an example that I will be using throughout these steps is my blog. My stimulus would be my idea/assignment to write about topics that have come up n journalism class.

Step 2: Encoding

 Encoding is the step where you began making your idea into a produced. So in my example, I would be typing up and editing my blog.

Step 3: transmission 

Transmission is a crucial par to mass communication. It is where your idea gets transferred out for the world to see. In my case, the transmission part would only include me hitting the publish button. However, in another case, it can be a very long process, like the disturbing book possibly across the world.

Step 4: Decoding

Once my blog is published it's up to the audience to read it and prosses the information, this step is called decoding. Another way to describe it is the audience breaking down the information that is given to them in the produced. 

Step 5: Internalization

last but definitely not least, Internalization. Internalization is when the audience takes in the information and tries to remember it. So when you are reading this you are taking in blog and trying to remember all 5 steps.

  


   

Comments

Post a Comment

Popular posts from this blog

Demassification

Demassification In my previous blogs, I talked a lot about mass communication, however, I never mentioned demassification. Demassification is when something goes from being popular and reaching a mass audience too not being popular and reach a niche audience. A niche audience is a fraction of a mass audience. How radio has gone through the process of demassification A good example of demassification is radio. Radio used to be a very popular source of mass communication in the 60's they attempted to reach out to everyone on radio stations, families, adults, teens, etc. However, that is not the case anymore, when television was invented it soon too radios place. After this the radio started to reach out to a niche audience, some radio stations only played classical music and some only play pop. This caused the radio to demassify. An important thing to note when looking for demassification in the modern world is that demassifi...
Post a Comment
Read more

Non-news worthy stories on front page of the WLKY's website

 Today When I was scanning the front page of WLKY and noticed that they had a story titled" Alexa, Baby Shark!’ Little girl begs Alexa to play her favorite song ". The first thought that went through my head was how is this news worthie, the second thought that when through my head was, why is this on the front page of the website? And this is not the first time WLKY had done this, many times have they used nonnews worthie stories and put them in the front page of the website.     Another example of s non-news worthie story is, " 13 dogs who already have their Halloween costumes ready" .  Although this story is very cute, it has no impact on the reader or anyone else in the community, showing that it is not news worthie. WLKY also put this story on the front page of there website one day, a good news organization should always put news worthie stories on the front page.       When WLKY puts non-newsworthy stori...
Post a Comment
Read more

Mass Communication

Mass Communication A few days ago in class, we learned about an exciting new aspect of multi-media, mass communication. Spending an hour and a half on just this one topic might sound a little boring, however, it was the opposite. What is Mass Communication? It is a way that the modern society can communicate with a mass audience. A good example of this would be Youtube. With Youtube, if you were to upload a video, you have the possibility to communicate with all most anyone and everyone, whenever, and where ever they are. However, this is not true for email or text. Although you might be able to send something out to a large group of people, it does not have the possibility to reach everyone like Youtube can, therefore email and text is not mass communication. How does this affect me? Believe it or not but mass communication has an effect on your everyday life, suppose your friends were talking about some funny video they watch on youtube or ...
Post a Comment
Read more