Skip to main content

Steps to Mass Communication

Steps to Mass Communication

In my last blog, I talked about mass communication, what it was and how it affected you. In this blog, I will explain the 5 steps that it takes to form mass communication. All of which we talked about in journalism class.

Step 1: The Stimulus

The stimulus is where it all starts. A person starts off with an idea, an example that I will be using throughout these steps is my blog. My stimulus would be my idea/assignment to write about topics that have come up n journalism class.

Step 2: Encoding

 Encoding is the step where you began making your idea into a produced. So in my example, I would be typing up and editing my blog.

Step 3: transmission 

Transmission is a crucial par to mass communication. It is where your idea gets transferred out for the world to see. In my case, the transmission part would only include me hitting the publish button. However, in another case, it can be a very long process, like the disturbing book possibly across the world.

Step 4: Decoding

Once my blog is published it's up to the audience to read it and prosses the information, this step is called decoding. Another way to describe it is the audience breaking down the information that is given to them in the produced. 

Step 5: Internalization

last but definitely not least, Internalization. Internalization is when the audience takes in the information and tries to remember it. So when you are reading this you are taking in blog and trying to remember all 5 steps.

  


   

Comments

Popular posts from this blog

Demassification

Demassification In my previous blogs, I talked a lot about mass communication, however, I never mentioned demassification. Demassification is when something goes from being popular and reaching a mass audience too not being popular and reach a niche audience. A niche audience is a fraction of a mass audience. How radio has gone through the process of demassification A good example of demassification is radio. Radio used to be a very popular source of mass communication in the 60's they attempted to reach out to everyone on radio stations, families, adults, teens, etc. However, that is not the case anymore, when television was invented it soon too radios place. After this the radio started to reach out to a niche audience, some radio stations only played classical music and some only play pop. This caused the radio to demassify. An important thing to note when looking for demassification in the modern world is that demassifi...

Response to Macy Waddle's blogpost

Response to Macy Waddle's blog post"Conglomerate Businesses" When reading Macy Waddles's blog post I liked how she clearly stated the definition of a conglomeration, this made it really easy to understand her post later when she used that world again. Another thing I really interesting about her post was that she talked about the aspect of conglomerations that she found most interesting, "infotainment". She also uses many good examples of infotainment in her blog like the history channel, which I believe is infotainment too. Her helpful examples made it easy to understand what she was talking about. Even though her post had a one or two spelling erase it was very interesting.  If you want to see her post here's the link: http://keepingupwithmacyw.blogspot.com/